Buffalo, NY – The energy of the Buffalo Bills and their fiercely loyal fanbase, Bills Mafia, now has an official soundtrack for game day and beyond. Rochester native, Bills superfan, and Paradigm artist partner D-Will (née David Williams) has released his electrifying new single, “Shout It Out (Bills Mafia Anthem)”, an adrenaline-fueled celebration of what it means to bleed red, white, and blue.
Timed perfectly for the start of the NFL season, D-Will’s “Shout It Out (Bills Mafia Anthem)” is poised to become the ultimate go-to hype song for every member of Bills Mafia, whether you’re tailgating in Orchard Park, watching from home, or representing the Bills across the globe. The track features high-octane lyrics, an addictive beat, and a clever nod to The White Stripes’ legendary “Seven Nation Army” riff, creating an anthem that’s both fresh and instantly familiar for football fans.
For D-Will, “Shout It Out” is more than just a Buffalo Bills fan song—it’s a love letter to his city and the fan community that has shaped him. As a lifelong Bills fan, D-Will wanted to capture the spirit, unity, and passion that define Bills Mafia:
“The inspiration for ‘Shout It Out’ actually hit me in everyday life,” D-Will shares. “I ran into [my friend from church] Bill at Wegmans, shouted ‘Go Bills!’ and he just said, ‘Yeah.’ I was shocked. Then at Home Depot, I saw an older gentleman decked out in Bills gear, screamed ‘Go Bills!’ and he said, ‘Heck yeah.’ If you’re Bills Mafia, you know that’s not how it goes—the response is always ‘Go Bills!’ That disappointment turned into a phrase I kept saying: ‘Shout it out.’ Because Bills Mafia doesn’t halfway respond—we’re known for shouting out every chant we got.”
D-Will’s vision for the anthem was clear: create the ultimate song that wasn’t just for game days, but for every day. “Shout It Out (Bills Mafia Anthem)” is designed to energize fans from preseason through the playoffs, and serve as a rallying cry for a community that lives and breathes Bills football year-round.
Bills Mafia is more than just a group of football enthusiasts—it’s a movement and a family. Born from grassroots origins, Bills Mafia has become synonymous with passionate support, legendary tailgates, and the kind of fandom that makes headlines. From table-smashing parties in the parking lot to charitable giving that has raised millions for local and national causes, Bills Mafia’s impact goes far beyond the gridiron.
“Bills Mafia is family. We’re the heartbeat of this team—and we shout it out,” says D-Will.
“Shout It Out (Bills Mafia Anthem)” captures all of that spirit. Whether you’re blasting the song on your way to Highmark Stadium, cranking it in your garage during the offseason, or singing along with thousands of fans in the stands, D-Will’s anthem is designed to unite and energize every member of the Bills fanbase.
D-Will’s “Shout It Out (Bills Mafia Anthem)” is now available on all major streaming platforms, including Spotify, Apple Music, and Amazon Music. Add it to your Bills Mafia playlist, share it at your next tailgate, and let it power your next victory celebration.
Celebrate your Buffalo Bills pride and join the movement by sharing how you “shout it out” for the team. Tag your posts and videos with #ShoutItOut and #GoBills on social media to show your Bills Mafia spirit and support D-Will’s latest anthem. Fans are encouraged to share game-day moments, tailgate dances, and their loudest “Go Bills!” chants.
