D-Will Joins Paradigm Music in Global Rights and Marketing Administration Agreement, Announces Re-Release of Project M.O.G. Album
June 23, 2025 – Paradigm Music is proud to announce a groundbreaking partnership with D-Will (David Williams), the Rochester-born rapper and pioneer of the “Ghetto Gospel” movement.
As part of this global rights and administration agreement, Paradigm Music will administer and represent D-Will’s music catalog and frontline releases while also adding him to its esteemed talent management roster.
In addition to this exciting partnership, D-Will is thrilled to announce the highly anticipated re-release of his acclaimed album, Project M.O.G. this summer.
The album, which originally resonated deeply with fans for its raw storytelling and unfiltered messages of faith and redemption, serves as a testament to D-Will’s ability to bridge the sacred and the streets, offering gritty, faith-filled anthems that speak to listeners from all walks of life.
Known for his unflinching authenticity and bold artistry, D-Will uses his music as a weapon for healing, truth, and transformation. Inspired by legends such as DMX, Busta Rhymes, and 50 Cent, he blends their raw energy with the fire and freedom he has found in Christ. His “Ghetto Gospel” sound channels his personal journey of redemption, giving voice to the broken and the redeemed alike, while delivering messages of hope and resilience.
“Street certified. Kingdom Approved.” That’s how Warren Freeman, Brand Marketing at Paradigm Music, describes D-Will. “Not many can walk the line between the streets and the sacred like D-Will. His music is real, raw, and redeemed. With the re-release of Project M.O.G. and his new partnership with Paradigm, this movement is bigger than music — it’s a message that empowers.”
Born and raised on the west side of Rochester, NY, D-Will’s early life was shaped by the harsh realities of street life. From shootouts to gang affiliations, survival was his first skill. But his life took a dramatic turn when Jesus stepped in, pulling him out of darkness and giving him a new mission: to bring Kingdom music to the streets.
Over the years, D-Will has worked beyond the walls of the church, baptizing people in the streets, discipling in the hood, and reaching souls in places others fear to tread.
Now, with Paradigm Music’s support, D-Will is poised to expand his reach even further. This partnership allows Paradigm to not only market his music but also amplify his name, image, and likeness across multiple platforms.
For D-Will, the collaboration is a pivotal step in realizing his vision. “This is the partnership I needed to take my vision to the next level,” he shared. “Working with Paradigm Music was a no-brainer. Their strategy, focus on culture, and integrity align perfectly with everything I’ve been praying for in a team.”
The re-release of Project M.O.G. and Paradigm’s commitment to D-Will’s mission signals a new era for Christian Hip-Hop music. Together, they aim to amplify messages of hope and redemption, redefining what it means to bridge the sacred and the streets.
