June 23, 2025 – In a major development for the Christian hip-hop and urban music communities, Paradigm Music proudly announces that D-Will (David Williams), the Rochester-born rapper and pioneer of the acclaimed “Ghetto Gospel” movement, has officially signed with Paradigm Music. This new partnership marks an exciting new chapter for both D-Will and Paradigm, promising to elevate his powerful message and unique sound to audiences around the world.
By signing with Paradigm Music, D-Will joins a roster of influential and visionary artists. Paradigm Music will now represent his entire music catalog and frontline releases, expanding his reach with expert marketing, distribution, and talent management. The partnership is designed to help D-Will’s music connect with new fans globally, while also strengthening his impact within the faith-driven hip-hop community.
This relationship gives D-Will the opportunity to align his creative vision with a company committed to cultural impact, artistic integrity, and innovative promotion. Together, they aim to set a new standard for the Christian hip-hop genre and help his powerful testimony reach audiences far beyond his Rochester roots.
Coinciding with the signing, D-Will is thrilled to announce the highly anticipated re-release of his acclaimed album, Project M.O.G. (Man of God), scheduled for summer 2025. Originally released to widespread praise, the album resonated deeply with fans thanks to its raw storytelling, unfiltered honesty, and anthems of faith and redemption. Project M.O.G. stands as a testament to D-Will’s unique ability to bridge the sacred and the streets, offering hope, grit, and inspiration for listeners from every walk of life.
The re-release of Project M.O.G. will feature enhanced production, exclusive bonus tracks, and expanded digital distribution through Paradigm Music’s network. Fans old and new can expect the same passionate delivery and authenticity that made the album a cornerstone in the “Ghetto Gospel” movement, now with even more to offer.
D-Will is known for his unfiltered, bold artistry and his commitment to truth, healing, and transformation through music. Drawing inspiration from hip-hop icons like DMX, Busta Rhymes, and 50 Cent, he infuses their raw energy with the fire and freedom he’s found in Christ. His “Ghetto Gospel” sound is both street-certified and Kingdom-approved, giving a voice to the broken and the redeemed alike, and delivering messages of resilience, hope, and unwavering faith.
“Street certified. Kingdom Approved. Not many can walk the line between the streets and the sacred like D-Will. His music is real, raw, and redeemed. With the re-release of Project M.O.G. and his new partnership with Paradigm, this movement is bigger than music—it’s a message that empowers.”
– Warren Freeman; Brand Marketing, Paradigm Music
Born and raised on Rochester’s west side, D-Will’s early life was shaped by the harsh realities of street culture—gang affiliations, shootouts, and a daily fight for survival. Everything changed when he encountered Jesus, turning his life around and inspiring a mission to bring Kingdom music to the streets. His ministry isn’t limited to church buildings; he’s known for baptizing people on sidewalks, discipling in the toughest neighborhoods, and reaching souls where others might fear to go.
Now, with the support of Paradigm Music, D-Will is poised to take his message further than ever before. This partnership allows Paradigm to amplify his name, image, and music across multiple platforms, including streaming services, media, and live events.
For D-Will, signing with Paradigm Music is a pivotal step in turning his vision into reality.
“This is the partnership I needed to take my vision to the next level,” he shares. “Working with Paradigm Music was a no-brainer. Their strategy, focus on culture, and integrity align perfectly with everything I’ve been praying for in a team.”
Together, the re-release of Project M.O.G. and this new artistic partnership signal a new era for the Ghetto Gospel movement and Christian hip-hop. D-Will and Paradigm Music are committed to amplifying messages of hope, redemption, and transformation—redefining what it means to bridge the sacred and the streets, and empowering listeners everywhere.
